Friday, 18 January 2013

2. How effective is the combination of your main product and ancillary texts?


Regarding the combination between our main product of Blind Man's Buff (the trailer) and our ancillary texts (the poster, magazine cover), I believe that this combination is effective in regards to the promotion and distribution and gauging interest from an audience.

                                                                     


                                                                         Website

Film distribution is incredibly reliant on promotion to not only garner interest from cinemas and distributors but also to engage the target audience of a certain media product and this combination is relevant to our film trailer for Blind Man's Buff. The trailer in itself can be distributed via the internet which is a path we explored through our own website http://406482.wix.com/blindmansbuff

The website combines well with the trailer as it allows the product to be seen on a mass scale beyond the distribution of the trailer in cinemas and by paper based means. Due to the universal accessibility of the internet, our website which has our trailer embedded in it can be viewed in nearly every country in the wold giving us the possibility of global recognition. Perhaps the most effective use of the internet in distributing our trailer is the use of Youtube. Youtube is one of the most daily visited websites on the internet and has the potential to have our trailer seen by millions of people. Our trailer can be viewed by many people and can be embedded on many social networking sites such Twitter and Facebook. Consequently Twitter and Facebook are themselves used by millions of users making the possible reach of our trailer to be extraordinary.









OVER ONE BILLION VIEWS!


Poster and Magazine Cover 

Whilst in last few years films have been promoted and distributed via digital distribution, manual distribution is still promiant and used to great effect in showing off media products to contemporary. Posters in particular are a common form of manual distribution which can also be distributed digitally as is seen in the inclusion of our website address in the poster. The poster itself is effective in combination with our main product is effective in creating intrigue towards Blind Man's Buff especially the use of silhouettes and the use of "Jack" to suggest an incoming event which appeals to our target audiences. Our poster for example has the potential to be distributed in many locations optimising the potential for attracting an audience that would view our product especially electronically as like the magazine it can be distributed on the internet.

Film posters on display in India observed by passers-by


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