Production Logo Research

A production logo is a logo used by movie studios and television production companies to brand what they produce. We have looked at multiple trailers to identify common conventions throughout the trailers in regard to production logos. One trailer we looked at is The Last Stand. The Last Stand is a film about a mexican drugs cartel that is heading to the Mexican border and it is Arnold Schwarzenegger job to stop them. The production company for this film is Lionsgate. What we found interesting was that the production logo was not the first thing to appear on the screen. Before the production logo there is a segment of the film. This sets the scene and it can be related to Lionsgate because they are known for making well known and successful films. Also Lionsgate is is an independent film company. This is significant because if we decide to make an independent film trailer then we can use this as research. Another trailer we looked at was The Campaign. This is a Hollywood film. There are clear differences between The Last Stand which is an independent film trailer and The Campaign which is a Hollywood film. One of the differences is the start of the film. The Campaign starts with the production logo of Warner Bros. The reason for this is probably because Warner Bros is more well known then Lionsgate. This therefore means that the audiences can identify the production logo and recognize it is a good film without seeing any footage because Warner Bros produces it. Also the whole Warner Bros animation isn't actually shown. This represents that the Production logo may not be the most important thing to show in a trailer. The last trailer I looked at was from the film Hitchcock. This is an Independent film. Unlike the previous two films, Hitchcock has a static production logo. The production logo is from The Montecito Picture Company. This is a static logo and the reason for this is probably due to budget. The Montecito Picture Company is not a very well known production company. Therefore it may not have the same budget as production companies like Warner Bros and Lionsgate and therefore cannot afford animated logos. Despite Lionsgate being an independent film production company its revenue is very high and this is probably why it can afford an animated logo. Comparison What I noticed with both trailers is that the trailers match the background music. This seems to be a common convention. It is therefore very important that we implement this when it comes to editing our film. Also the time that is used to show the production logo is very short. This shows us that when making our production logo it should not tae to much time to do. Two of the trailers are animated. One is not. This gives us options on whether or not to create a animated logo or to create a still image that can be use. We will probably use a still image due to the lack of budget we have. This therefore means we have limited resources and it would be wise to use those resources on making the trailer look professional as possible and only using a still Production logo like the film Hitchcock.