Audience Survey

We decided to use the website Surveymonkey.com to create a survey for our film.  The aim of the survey is to identify who our target audience is and what they want to see in a trailer.  Once we have identified our target audience we can aim our trailer at that audience.

This is our first question.  We have asked this question to try and gauge our target demographic.  If for example the target demographic is Male then we may need to add elements into the film that Men may enjoy.  also if the target demographic is Female then we may need to add elements into the film that Women may enjoy

We can also identify our target age with the second question which will show us the age group that finds our film most appealing.  For example if people under 10 do not like our film then we are free to add effects inappropriate for children, where as if there is a very big appeal from this film for people under then then we will not be able to include inappropriate elements.  Question 3 outlines whether or not people know anything about Steampunk.  If people do not know much about the genre then this may be a difficulty because then our research may be unreliable.  However if the majority of the people who answer our film know about Steampunk then we can use this as reliable evidence.

The next set of questions ask about what our film will include.  The first question ask if they have ever seen a Jack the Ripper film.  This will show us whether or not our film is original or not.  This will benefit us because we can look at other films that they may have seen and gain inspiration from them and implement it into our film.  Question 5 asks if the film would interest them.  If the majority say no then we may have to re think our film, however if our film appears to be popular then we will know our film will be a success.  Question 6, like question 5 asks about the story in the film.  This question will help our research because if the results show that the this is not a very interesting subject then we may have to make it more futuristic which is possible due to our genre Steampunk that allows us to implement alternative history.  However if it comes back that this is a popular subject then we will make it more traditional.

Question 7 will help us with our trailer editing.  We will be able to find out if a fast paced trailer with a lot of action in it is preferred to a slow trailer or if a slow trailer is preferred.  With this we will know how to edit our trailer effectively.

Question 8 will allow us to see if Hollywood style films are preferred to independent films.  This will show us what style is preferred and therefore show us what we need to include.  Question 9 asks if a website would be beneficial for the viewer.  If it is and the viewers would like this then we will create a website designed for our film so people can view it.  The last question ask what the audience wants to be able to see in the trailer.  This will tell us what things we need to include such as parts of the storyline, cast and date of release.

Once all of these questions have been answered we will have a much better idea of what we will need to include in our final trailer once it is completed.