This is the document on live type, we decided to make the length of the logo around 7 seconds so that it was long enough to cut it and do whatever else we need to.
This is text we decided to use. We thought that the use of the text blue prints was a good choose as the graphic colours itself in while it is being shown on screen. This implies childhood and youth.
Due to the colours on the image we had to find the perfect colour for the text, we need it needed be obvious against the bright garish background. We choose blue as it was completely different to the black, whites and yellows in the photo.
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