The first question we asked was if the people answering the survey is either female or male. Te reason for this is that we can identify a certain demographic to aim at and from this demographic we can show what that particular gender wants. Females are commonly stereotyped as wanting to watch "chick flicks" which generally include a romantic storyline with a handsome man in it. On the other hand men are more commonly represented as wanting to see violent, fast paced films with swearing etc. As you can see the main audience is males with 70% of the people answering being men. This leads us to believe that more men will watch this film then women. The second question asked the audience their age. We found that most of the people who answered were between 11 and 20 years old. This is consequently the target audience we will target. This specific age group prefer to watch fast paced films and are not too worried about storyline. If the audience were mainly 30 + then we would have to consider making the film have a more in depth story line that perhaps does not have as much action.
From the third question that asks whether or not people knew about steampunk. The reason for this question is that we wanted to identify whether or not this was a popular or well known genre. from our finding we can clearly see that it is not that well known. This consequently means that if this film was presented to the general public we may have to target it at a more niche market who actually knew what steampunk was. However from looking at the results we were surprised. Most of our group did not know much about steampunk when we started our project and we feel that 30% is actually higher then we expected. Therefore we could potentially release it to a major audience and our film could potentially be a innovative piece that makes the steampunk more popular in the modern film culture. The fourth question we asked was asked to try and find out whether or not the people doing our survey had ever seen a film about Jack the Ripper. We found that the majority of the people who answered had seen a film about Jack the Ripper however the results were very close. This tells us that a film based around Jack the Ripper is not very common. This is good for our film because our film will not be seen to be similar to another film which is something we are trying to achieve with our film because we want to be seen as having an original film.
The fifth question questions whether or not a film based around Jack the Ripper would interest the public. we found that 60% would find it interesting. Obviously we would prefer to have a higher percentage but this is still a good section of the public that would like to see our film. This proves that our decision to make a film about Jack the Ripper was a good decision as it will appeal to a majority of the public. The sixth question asks whether or not a story set in the nineteenth century would interest you. similar to question 5 the results suggested that they would be interested. This is excellent for our film because it will appeal to a broad audience. We feel that our decision to set our film in the nineteenth century and make the film about Jack the Ripper was a good decision and the data we received from our surveys backs up this hypothesis.
Question 7 asks whether the audience would prefer a fast paced trailer or a slower paced trailer that reveals more of the story line. This is a very important question to ask because the majority of films gain advertising from their trailers as this is how most modern films advertised in the modern film era. This therefore means that we need our trailer to be very good. The results were very close however the majority say they prefer a faster paced trailer. This means that when we are editing our film we will try to make it have a fast pace to the trailer. The way we will do this is by either adding a fast background music that will make the film appear to be going at a faster pace. We may also have scenes that are cut very short and change regularly. If we use this then the film will appear to be fast paced.
Question 8 is relevant to us because we need to know if we should attempt to add special effects to our film. A common convention of Hollywood films is to have spectacular special effects where as a independent film does not have as many special effects. We found that an independent film is more popular choice then a hollywood film. This therefore means we may not include that many special effects and we may attempt to make it more indie which is a convention of independent films. Question 9 is very relevant top our film as we have decided to create a website for our film. The research we got from this question shows a 50/50 split. This is not ideal however even if only 50% of people who view the trailer visit the website then it is still a success and worth creating.
Most of the responses we received from this question showed the same thing. The major thing that viewers want to be shown is based around the date of release and the cast. The directors, editors etc is not as important as many people worried if this is not included. With regards to the images shown the main response was aren't that they wanted to know a bit about the film and what the story entails but they also do not want too much to be given away as they want to be kept on edge. This is better for us because if we execute a cliff hanger correctly then this may lead to more people wanting to see the finished film if we were to actually create it
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