Wednesday, 21 November 2012

James Bond Website Research


We have decided to make a website for our film trailer.  The reason for this is that it will be able to show a lot more information about the film that isn't in the trailer.  We have also seen that most of the films we have looked at all have a website and this therefore makes it a common convention.  This is therefore why we have decided to include it.

The first website we looked at is the website for the new James Bond movie, Skyfall
























This is the home page for the website.  There are a lot of interesting parts on the website.  The first thing i noticed was the picture of James Bond in the middle of the screen.  This dominates the page and draws the viewers eye.  This shows us that we will need to implement this into our website when we decide to make it.  The colour scheme that is used is very interesting.  There us a limited pallet used with only black, white, blue and grey being used.  These colours convey a serious tone to the website. This is the tone we would like to have in our film.  This mean we may implement a similar colour scheme to that of Skyfall.  Whilst you are on the home page you notice a slight background music being played.  This sounds like classic bond music and creates the atmosphere that has been created throughout all bond films of seriousness and also of stealth due to Bond being a spy.  On the homepage you don't actually see the name 'James Bond' mentioned at all.  However you do see the 007 sign under the title Skyfall.  this is clear brand recognition and it shows how powerful the James Bond franchise is because you do not even need to see the James Bond name to relate this film to the vast history of famous James Bond films  The website is very simplistic.  There is not a lot of information on one page and this makes everything easy to read and clear.  We will use this philosophy to display our information.  The release date of the film is clear to see.  The aim of this website is to give people information about the film and therefore the date is necessary.  On the front page there are links to Skyfall Videos, Half a century of Bond and New from the set.  All of these links offer information about the film to the viewers.  We will use this because we want to create a similar effect on the people who view our website.  The image in the centre of the screen is of James Bond.  This image changes after a few seconds to something else.  This shows a lot of information but uses a small amount of space. This makes the page condense which is good because then there are not countless pages that viewers have to go through.


This page shows the story of James Bond.  The purpose of this page is to describe what the film is about and the story behind the film.  Next to the story is the iconic image of Bond in the barrel of a gun.  This emphasizes the importance of Bond in the story.  We will include this in our website because it is simple to do and it shows the viewer what the film is actually about.  The transition from page to page is interesting.  It is a fluid motion to a different page.  Also the Movie title comes up on the screen.  This smooth transition creates the feeling that the website is very professional which is the effect the creators want to have on the viewers.  It also appears whenever you change page.


The next page is the gallery.  This includes many images form the filming of the film.  A lot of the pictures include James Bond.  The reason for this is because he is the centre of attention in the film because the film is about him.  Images of other famous actors are also included in the film.  Judi Dench's picture is seen at the beginning, she is an intrigue part of the James Bond Franchise playing M for many years.  This shows loyal fans that she is still in the film and will draw an audience because she is such a successful actress.  What is interesting is that most of the images show the characters is a serious stance.  This creates belief that the film is very serious and possibly a lot of drama.  When you scroll down you see images of the actors and actresses filming.  They are all smiling and appear to be having fun.  Therefore it shows the viewer the film is also fun to watch and that it is not completely serious.  We may include a gallery of shots from our film because it will, along with the trailer give an insight to the film and what is actually in the film.


This page displays the videos that have been filmed to display information about the making of the film.  The purpose of these videos is to show how certain aspects of Skyfall were filmed.  There are multiple pages all displaying different videos.  Interviews are also included in the videos.  These are intended for the fans of James Bond who may be interested in knowing how the actors/actresses felt when they were filming the specific scene.  As a group we feel this would be good for our website.  The reason for this is that it is very interactive and it will be able to show how the filming occurred.


In this page you see the extras for Skyfall.  The extras include a mosaic and a explore video.  The mosaic provides the viewer with an artistic interpretation of James Bond which some viewers may find entertaining.  However this will not be included into our website because we do not believe that it would fit our target audience.  The explore video shows the film trailer however an interactive quiz has been implemented into the trailer.  The purpose of this is to provide entertainment and a quiz for fans of the James Bond franchise.  We will not include this in our film because our film is a one off.  Therefore we would not have anything to quiz an audience on due to no previous films.


The last page I looked at on the Skyfall website was the downloads page.  On this page users are offered to download wallpapers, Facebook cover photos and Twitter skins.  These are interesting because Twitter and Facebook are both predominantly used by teenagers and young adults.  This makes you believe that the website is aimed at this age group.  This is possibly why there are a lot of videos and not a lot of writing because teenagers and young adults do not want to read a lot of information they would rather have the information displayed to them.

We have learnt a lot from the Skyfall website and we are now able to take certain aspects away from the film and try to implement them into our website when we create it for part of our practical piece of work for our A2 media studies study.  We have also seen certain aspects from the website that we will not include in our website for certain reasons that have already been explained.

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