Here Comes the Boom Website Research

The second website we looked at is the website for the film Here Comes the Boom

This is the first page when you go onto the website.  Like the Skyfall website you see the main character take up the middle of the page.  the lighting around him puts emphasis on him by only illuminating his face and having the outer parts of the page black.  The main character is played by Kevin Hart, a well known Hollywood actor that has starred in films such as Mall Cop, Hitch, Grown Ups and Kings of Queens. This attracts people to want to see more of the site because if they know that he is a famous actor then they will believe that the film will be good.  Also on this page is a section where you can book tickets.  This is typical of Hollywood films who wan to make as much money as possible.  there is also advertisement in the bottom right hand corner.  This shows films that viewers may want to buy.  This is another classic example of a company trying to sell their items.  Also, 3 of the films include the main character in the middle of the page.  This tells people that may not know who the character on  the screen is who he is and that he is a famous actor because he is in multiple films.  Also, there is a lot of information on release dates and updates about the film.  This is information for the viewers to try and  tell them when the film is released so that they potentially go and see the film.

Once you have entered the website this is the page you go too.  This website differs to the Skyfall website.  The main difference is that for this website you scroll from left to right to see different information.  Unlike the Skyfall website where you have to change pages.  We will adopt the same template as Skyfall because we do not have the resources to emulate the Here Comes the Boom website.  As soon as you go onto this page you can see the synopsis.  This shows the viewer what the film is about.  This is important for a new film with no history because they need to display what the film is about quickly so that viewers do not get bored.  Unlike the Skyfall website which obviously has history.  Kevin James is in clear view when you go onto this page.  the reason for this is because  he is the main character.  He is also a famous actor.  |On the chalkboard you can see thefilm title here comes the boom.  It is all in capitals and this therefore makes it stand out.  It also has the release date for the film on it.  This is improtant because it displays to the viewers when the film is released.  The background of the webpage is very interesting.  It is a clear representation of a stereotypical American classroom, you can see this by the chalkboard. singular desks and the use of children in these seats.  This will appeal to American children (the target audience) becuase they may believe that potentially that this could happen to them.

When you scroll along you see this page.  You now see two more characters from the film.  One of them is Salma Hayek.  She is a famous actress who has starred in films such as Onca upon a time in Mexico.  She has a similar effect on the viewers as Kevin James where by it adds credentials to the film because they are well knwon actors and actresses.  Also on this page you see the Cast and crew list.  It incldes other famous names such as Adam Sandler and Henry Winkler.  These are also famous actors and actresses.  The school background is still on this page.  It adds to the feeling that a school is intergral to the storyline.

After continuing to scroll along the page you see this.  This is a page with Kevin James punching a boxing bag.  This represents the use of boxing or fighting within the film.  When compared to the school theme that you see in previous pages this is a complete contrast.  However it further explains what is included in the film.  Within the page the Title of the film is clearly displayed and is very easy to read. The reason for this is that it is trying to advertise the release date of the film to the viewers of this page. There is a downloads section in the page. This is a classic sign of convergence between different companies.  The aim for this convergence is to try and get people to download the images that are provided.  This will help the film because a younger generation (the target group for this film) heavily use social networking sites such as twitter and facebook.  Therefore they may decide to download these images.  The effect they have is that even when the viewer is not viewing the website they are taking in the advertisement from the website as they look at the images and see the film title.